Dodge Ram Introduces 2012 Mossy Oak Edition

SAN ANTONIO, TEXAS — Ram has announced that it will launch a new truck model designed for enthusiasts who are passionate about the great outdoors.

The 2012 Ram 1500 Mossy Oak® Edition will be a limited-availability model that further extends the multi-tiered relationship between the Ram Truck brand and America’s top camouflage brand.

“Ram Truck owners are deeply involved with the outdoors and proudly participate in hunting and fishing,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico – Chrysler Group LLC. “In recognition of the millions of American hunters, we’re launching the Ram Mossy Oak Edition, as we did the Ram Outdoorsman, to keep our focus on the needs and wants of our customers so that they can enjoy their enthusiasm for the outdoors and their sport of choice.”

Ram 1500 owner demographics illustrate a love for the outdoors: 30 percent hunt, 44 percent fish, 27 percent are boaters and 42 percent are campers.

“The Ram Truck brand has been a great partner to Mossy Oak,” said Ronnie “Cuz” Strickland, EVP of Mossy Oak. “The people there love trucks, but they’re also into hunting and fishing and understand that their customers are, too. To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and Outdoorsmen and women, and we are extremely proud to partner with them.” Ram is the official truck of Mossy Oak and Mossy Oak is the official camo pattern of Ram Trucks. 

The Mossy Oak Edition Ram 1500′s bedcaps and tailgate are covered in Mossy Oak Breakup Infinity camouflage pattern and the Mossy Oak logo is prominently displayed on the rear quarter panels.

Inside, the center column of the Ram’s instrument panel is finished in Mossy Oak Infinity Breakup, as are the door panel inserts. The Mossy Oak logo is embroidered on the four primary headrests. Buyers also can opt for Espresso Tuscany-colored Katzkin Leather seats with Mossy Oak headrest embroidery.

The Ram Mossy Oak Edition is available exclusively as a Ram 1500 4×4 Crew Cab model, and is based on the popular Ram Outdoorsman.

Ram Mossy Oak Edition available colors include Black, Bright White, Deep Cherry Red Crystal Pearl, Mineral Gray Metallic, Saddle Brown and Sagebrush monotone. The truck is also available in Black, Bright White and Deep Cherry Red Crystal two-tone, with Metallic Gray Metallic lower body, bumpers and wheel arch flares.

Ram Mossy Oak Edition trucks will arrive in dealerships in December 2011. Ram Mossy Oak Edition pricing starts at $39,910, including $995 destination charge.


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